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For the past two years, Swen Johannsen, owner/general manager of Swen's Fine Duds, a local men's clothing store, has fought to stay in business. In the face of increasing competition, Swen has tried several tactics: aggressively promoting price-slashing sales to drive his competitors' customers to his doors; attempting to cut costs by leveling out sales and inventory through seasonal sales; as well as lining up contracts with wholesalers in advance of seasonal rushes (e.g., summer swimwear) to prevent inventory depletion. He has even recruited the president of the chamber of commerce to sit on his board. None of these tactics have been successful. Now, Swen is considering a deviation from his current business to one that might be more suitable, perhaps a formal wear/tuxedo rental and retail shop or a boutique Western wear store. Swen is using ________ as his final tactic.


A) independent action
B) domain selection
C) cooptation
D) buffering
E) smoothing

F) A) and E)
G) A) and D)

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The main difference between final consumers and intermediate consumers is that the final consumers


A) pay cash.
B) use products themselves.
C) purchase more than intermediate consumers.
D) are not as flexible as intermediate consumers.
E) do not have any bargaining power.

F) A) and B)
G) A) and C)

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A ________ is powerful if a buyer has few other sources of supply or if the supplier has many other buyers.


A) supplier
B) customer
C) marketer
D) manager
E) competitor

F) A) and D)
G) A) and E)

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Provide an example of a technology changing a business function, and provide supporting evidence of the value of that technology in that application.

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________ includes searching for and sorting through information about the environment.


A) Environmental scanning
B) Forecasting
C) Predictions
D) Competitive intelligence
E) Minimization

F) A) and B)
G) All of the above

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A

Discuss any three independent strategies that a firm may use as a proactive response to its environment.

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A company uses independent strategies when it acts on its own to change some aspect of its current environment. The three independent strategies are as follows: Competitive aggression means exploiting a distinctive competence or improving internal efficiency for competitive advantage (e.g., aggressive pricing and comparative advertising). Competitive pacification is the independent action to improve relations with competitors (e.g., helping competitors find raw materials). Public relations refers to establishing and maintaining favorable images in the minds of those making up the environment (e.g., sponsoring sporting events).

________ is a barrier to entry.


A) Price reductions
B) Brand identification
C) Advertising campaigns
D) Capital requirements
E) Environmental uncertainty

F) B) and C)
G) A) and D)

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A useful clue about an organization's culture is


A) found by seeing who is hired and who is fired.
B) information printed in the media.
C) the macroenvironment.
D) environmental scanning.
E) the industrial environment.

F) B) and C)
G) A) and B)

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Claire presented to her boss the possibility of building a new manufacturing plant to serve a new, hot market. Her boss replied, "Claire, I can't support that. Three multinational firms, who are world-class in terms of global reach, influence, stability, and financial depth, will be competing for that market. Not only would we be a new entrant to the playing field, the barriers to entry are just too high for us. We are small and financial resource-limited, so we would be challenged to meet the market's ________ requirements."


A) capital
B) demographic
C) buffering
D) domain selection
E) public relations

F) C) and E)
G) B) and E)

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The founders of Richardson Corporate pride themselves on their commitment to a stewardship of the environment, displaying a photo montage in the lobby that displays before-and-after pictures of the site where the headquarters complex is built-from an ugly landfill into a parkland. As a reflection of the company's culture, the photo montage represents a


A) mission statement.
B) myth.
C) legend.
D) visible artifact.
E) scenario.

F) C) and E)
G) A) and E)

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________ is exploiting a distinctive competence or improving efficiency for competitive advantage.


A) Competitive intelligence
B) Cooptation
C) Competitive aggression
D) Coalition
E) Smoothing

F) B) and C)
G) A) and C)

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Differentiate among the following four strategic maneuvers: domain selection, diversification, merger and acquisition, and divestiture.

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Domain selection is the entrance by a co...

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Steve, long-term and successful sales professional for Durham Inc., has gained a vast degree of competitive intelligence in his 25 years with Durham. He walked into his manager's office and said, "David, for family reasons, I need to move out of state. Therefore, I've accepted a position with a competitor. I'm submitting my two weeks' notice. This isn't personal; you've been a great friend." David replied, "Steve, I'm sorry to hear this. I will truly miss you and your contributions. However, your two weeks' notice will not be required. I will walk with you to human resources right now to process your resignation, and then we will escort you to the door." David's rather terse response was intended to quickly remove Steve from Durham's premises. Why?


A) David wanted to help Steve move quickly and wanted him to become successful in his new position, even though he would be a competitor soon.
B) Steve was an average performer and David wanted to process the resignation quickly to hire a more qualified person.
C) It is evident that David does not like Steve.
D) Steve has lost his competitive intelligence and needs to be removed quickly.
E) David wants to ensure that a soon-to-be competitor will not have ongoing access to Durham's competitive intelligence and staff through Steve.

F) A) and E)
G) A) and B)

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A centralized, organic approach with direct supervision for managing uncertainty is ideal for which of the following environments?


A) stable and complex
B) complex and dynamic
C) dynamic and simple
D) simple and stable
E) stable and dynamic

F) B) and C)
G) A) and E)

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Dennis, a senior manager at VST Corporation, is considering the acquisition of a revolutionary water treatment technology from a small development firm. The asking price is $5 million. However, the environmental uncertainty of the water treatment marketplace is both complex and dynamic. Dennis wants to acquire the new technology but seeks to manage the risk associated with his decision, or "hedge his bets." Key elements of his risk management strategy might be to


A) gain competitive intelligence through environmental scanning, develop business scenarios, forecast sales, and benchmark the technology.
B) diversify, merge, divest, prospect, or defend the technology.
C) establish visible artifacts; develop symbols, rites, and ceremonies; and develop stories about the technology.
D) decide upon a clan (collaborate) , adhocracy (create) , hierarchy (control) , or market (compete) culture from which to market the technology.
E) buffer, smooth, and empower in order to manage the technology supply chain.

F) A) and E)
G) All of the above

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________ is the first level of organization culture.


A) Unconscious assumptions
B) Values
C) Desirable behaviors
D) Visible artifacts
E) Intangible beliefs

F) All of the above
G) A) and E)

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Mike Jones-Smith, a division manager for Rubon Corporation, told his subordinate, "Sheila, because this is your first year of budget planning for your department, I need you to ________, defining a best-case, a worst-case, and a plausible-case business, or middle-ground business, outlook. The plausible-case business outlook will be what you will use for budget planning."


A) do some buffering
B) develop competitive intelligence
C) create an environmental scan
D) give me some benchmarks
E) produce different scenarios

F) C) and D)
G) A) and D)

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E

Netflix, Amazon, and YouTube have recently emerged as serious and successful content providers, attracting viewers away from traditional networks such as ABC, CBS, and NBC. The success of these nontraditional providers demonstrates the power in the competitive environment held by new competitors, or new entrants to the marketplace. To effectively compete with these new entrants, executives at traditional networks will take advantage of barriers to entry, such as


A) buffering.
B) distribution channels.
C) complements.
D) smoothing.
E) substitutes.

F) A) and D)
G) None of the above

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The five-by-eight inch card with one rule on it-Use good judgment in all situations-that employees at J. R. Williams Corporation receive along with the employee handbook tells the employees a great deal about their company's


A) mission statement.
B) voluntary actions.
C) organization culture.
D) competitive aggression.
E) macroenvironment.

F) B) and E)
G) A) and E)

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Great American Farms Corp. announced that it was selling off its cereals division in order to realign itself more competitively in the marketing of its other products. This is an example of managing the task environment through


A) diversification.
B) acquisition.
C) merger.
D) divestiture.
E) domain selection.

F) A) and B)
G) All of the above

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