FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 10: Persuasive and Sales Messages

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following describes the business use of Twitter?

A) to sell products
B) to get more followers
C) to influence others and project the company image
D) to show that a company is present on social media

E) B) and C)
F) C) and D)

Correct Answer

verified

C

Question 2

Short Answer

Review LaterAdd Note

Review Later

The main theme of your appeal in a sales letter is your ___________ selling point.

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

Leila is writing a persuasive message to her staff and includes the opening sentence Your hard work and dedication are what make this company a success. She is gaining her reader's attention by using what type of opening statement?

Jessica is writing a proposal for her board of directors to request that her company implement a wellness program. What is the first thing she should do?

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

According to the AIDA strategy, the opening paragraph of a persuasive request should gain the ____________________ of the reader.

Jacqueline wants to convince her supervisor to invest in new iPhones for the sales staff. What is the best thing Jacqueline can do in her proposal?

Persuasive messages become ____________________ when facts are distorted, overlooked, or manipulated with an intent to deceive.

When employees are asked to perform in a capacity outside their work roles or to accept changes that are not in their best interests, the ____________________ pattern is most effective.

Which of the following does NOT define persuasion?

Which of the following situations requires use of the AIDA (indirect) strategy?

To best overcome resistance, bring up every possible objection your reader might have.

Social media are well-suited for overt selling.

In the digital age, persuasive skills are becoming less important at work.

The first step when writing a sales letter is to analyze the product and the purpose for writing.

If you are asking for something that you know will be approved, use the ____________________ organizational pattern.

Managers trying to persuade employees should use words such as should and must to make their messages more powerful.

When applied to language that manipulates, distortion and twisting of the meaning of a message is called ___________.

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should she do first in her written request?

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.