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Exam 10: Developing New Products and Services

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Question 71

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Assume that, as marketing director for Mazda, you see your sales decreasing in the years since the Honda Prelude with four-wheel steering was introduced. If you hope to regain sales in this market quickly through a new-product action, the most valuable sources of ideas would be:

A) competitive products.
B) research and development breakthroughs.
C) consumer suggestions.
D) employee suggestions.

E) B) and C)
F) A) and B)

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Question 72

Multiple Choice

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The Build-A-Bear Workshop in West Edmonton Mall sells custom made Teddy bears designed to be given as gifts for almost every occasion imaginable. The Beary Romantic Curly Teddy is one bear it designed for people to give to each other on Valentine's Day. The Beary Romantic Curly Teddy is an example of a:

A) brand item.
B) product class.
C) product item.
D) product type.

E) None of the above
F) All of the above

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Question 73

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Which of the following statements about the screening and evaluation stage of the new-product process is true?

The following factors contribute to new-product failures or are symptoms of product failure: incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in combination, are enumerated in our text. What are they?

IBM's ViaVoice speech recognition software, which enabled users to speak into a computer and have the computer translate their speech to the computer screen meant That people had to learn totally new behaviours to produce word processed documents. This is an example of:

Which of the products listed below would be the best candidate for full-scale market testing?

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

Websites such as IDEO and InnoCentive use _________to obtain ideas.

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments, when a friend suggested combining spices with tea. This is an example of:

When analyzing a new potential service offering, it is critical for the organization to use which of the following tools?

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. New uniforms for service personnel and new colour schemes for the service facilities would be examples of:

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A Canadian university or college offering a totally online MBA program where you never have to visit the Campus to complete your degree would be example of:

Characterize the difference between a product line and a product mix. Give an example of each.

Figure 10-2 -According to Figure 10-2, column "B" represents a

The Toronto Hospital for Sick Children consists of inpatient hospital care, outpatient physician services, and medical research. For the hospital, these would be considered their:

Loblaws required that Birds Eye pay $15,000 to get its new frozen stir-fry vegetable mix placed in the freezers of Loblaws supermarkets. This payment is called a __________ by Birds Eye.

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments, when a friend suggested combining spices with tea. In the ___________stage of the new-product process, spices and tea were turned into a prototype.

With respect to price and availability, shopping goods are likely to be:

Which support good is likely to be purchased using the straight rebuy decision sequence?