Question 1

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Accepted Answer

A)  corner.
B)  dime.
C)  limit.
D)  Shoestring.E) B) and D)
F) A) and D)

Question 2

The functions of management start with-----.

Accepted Answer

A)  buying.
B)  planning.
C)  organizing.
D)  supervising.E) All of the above
F) A) and B)

Question 3

---------activities performed by the retailers.

Accepted Answer

A)  assortment of offerings.
B)  holding stock.
C)  extending services.
D)  all of these.E) B) and D)
F) A) and C) D

Question 4

------ gives the product as per the requirements of customers

Accepted Answer

A)  Human resource planning.
B)  Job descriptions.
C)  Job analysis.
D)  MallE) C) and D)
F) A) and D)

Question 5

In retailing there is a direct interaction with-------.

Accepted Answer

A)  producer.
B)  customer.
C)  wholesaler.
D)  all of these.E) A) and B)
F) C) and D)

Question 6

The word Retail is derived from the----- word

Accepted Answer

A)  latin
B)  french
C)  english
D)  none of theseE) A) and B)
F) None of the above

Question 7

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Accepted Answer

A)  retail life cycle
B)  wheel-of-retailing
C)  service-assortment
D)  Product life cycleE) B) and C)
F) A) and D)

Question 8

Human resource management process consists of ------.

Accepted Answer

A)  recruitment.
B)  selection.
C)  training.
D)  all of these.E) B) and D)
F) C) and D) D

Question 9

------represents how a retailer is perceived by consumers and others.

Accepted Answer

A)  image.
B)  sales.
C)  profit.
D)  none of these.E) A) and C)
F) A) and D)

Question 10

The most important retail marketing decision a retailer has to make is to __________.

Accepted Answer

A)  identify its target market
B)  choose the right service response it wants to support
C)  select the service mix
D)  Develop a nice store atmosphereE) A) and B)
F) None of the above

Question 11

The term stakeholders which includes-------.

Accepted Answer

A)  stock holders.
B)  consumers.
C)  suppliers.
D)  all the above.E) All of the above
F) C) and D)

Question 12

A retailer's ______________ is the key to its ability to attract customers.

Accepted Answer

A)  location.
B)  pricing system.
C)  promotion system.
D)  Store personnel.E) B) and C)
F) All of the above

Question 13

The main objective of the management is--------.

Accepted Answer

A)  profitability.
B)  sales growth.
C)  return on investment
D)  all of these.E) B) and C)
F) None of the above

Question 14

----- is the process of seeking customers towards shop.

Accepted Answer

A)  Selection.
B)  Advertisement.
C)  Compensation.
D)  Recruitment.E) A) and B)
F) A) and C)

Question 15

"Management is what a manager does" given by.

Accepted Answer

A)  Henry fayol.
B)  F.W.Taylor.
C)  Dinkar Pagare.
D)  none of these.E) B) and D)
F) B) and C) C

Question 16

In retailing there is a direct interaction with-------

Accepted Answer

A)  producer
B)  customer
C)  wholesaler
D)  all of theseE) A) and B)
F) A) and C)

Question 17

The fastest growing segment of retailing is __________.

Accepted Answer

A)  nonstore retailing
B)  warehouse stores
C)  hypermarkets
D)  Category killersE) None of the above
F) A) and D)

Question 18

Which of the following is NOT an example of non-store retailing?

Accepted Answer

A)  mail order.
B)  party plan
C)  department store
D)  Catalogue shop.E) A) and C)
F) All of the above

Question 19

Retailer is a person who sells the goods in a---------.

Accepted Answer

A)  large quantities.
B)  small quantities.
C)  both a & b.
D)  none of these.E) A) and B)
F) A) and C)

Exam 8: Retailing and Marketing

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Correct Answer
verified

The functions of management start with-----.

Correct Answer
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---------activities performed by the retailers.

Correct Answer
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D

------ gives the product as per the requirements of customers

Correct Answer
verified

In retailing there is a direct interaction with-------.

Correct Answer
verified

The word Retail is derived from the----- word

Correct Answer
verified

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Correct Answer
verified

Human resource management process consists of ------.

Correct Answer
verified
D

------represents how a retailer is perceived by consumers and others.

Correct Answer
verified

The most important retail marketing decision a retailer has to make is to __________.

Correct Answer
verified

The term stakeholders which includes-------.

Correct Answer
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A retailer's ______________ is the key to its ability to attract customers.

Correct Answer
verified

The main objective of the management is--------.

Correct Answer
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----- is the process of seeking customers towards shop.

Correct Answer
verified

"Management is what a manager does" given by.

Correct Answer
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C

In retailing there is a direct interaction with-------

Correct Answer
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The fastest growing segment of retailing is __________.

Correct Answer
verified

Which of the following is NOT an example of non-store retailing?

Correct Answer
verified

Retailer is a person who sells the goods in a---------.

Correct Answer
verified

Exam 8: Retailing and Marketing

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

Correct AnswerverifiedShow Answer

The functions of management start with-----.

Correct AnswerverifiedShow Answer

---------activities performed by the retailers.

Correct AnswerverifiedD

------ gives the product as per the requirements of customers

Correct AnswerverifiedShow Answer

In retailing there is a direct interaction with-------.

Correct AnswerverifiedShow Answer

The word Retail is derived from the----- word

Correct AnswerverifiedShow Answer

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Correct AnswerverifiedShow Answer

Human resource management process consists of ------.

Correct AnswerverifiedD

------represents how a retailer is perceived by consumers and others.

Correct AnswerverifiedShow Answer

The most important retail marketing decision a retailer has to make is to __________.

Correct AnswerverifiedShow Answer

The term stakeholders which includes-------.

Correct AnswerverifiedShow Answer

A retailer's ______________ is the key to its ability to attract customers.

Correct AnswerverifiedShow Answer

The main objective of the management is--------.

Correct AnswerverifiedShow Answer

----- is the process of seeking customers towards shop.

Correct AnswerverifiedShow Answer

"Management is what a manager does" given by.

Correct AnswerverifiedC

In retailing there is a direct interaction with-------

Correct AnswerverifiedShow Answer

The fastest growing segment of retailing is __________.

Correct AnswerverifiedShow Answer

Which of the following is NOT an example of non-store retailing?

Correct AnswerverifiedShow Answer

Retailer is a person who sells the goods in a---------.

Correct AnswerverifiedShow Answer

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D

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D

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C

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