Question 1

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Accepted Answer

A) True 
 B)False

Question 2

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Accepted Answer

A) True 
 B)False

Question 3

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Accepted Answer

A)   monetary benefit
B)   popularity
C)   influence
D)   security
E)   courageF) A) and E)
G) D) and E)

Question 4

A social media policy used by an organization is a statement that ________.

Accepted Answer

A)   delineates employees' rights and responsibilities
B)   lists a firm's products and services that are advertised on social media
C)   lists the social and environmental effects of a company's economic actions
D)   defines the type of medium and channel an organization uses on a social media site
E)   lists the firms external goals and objectives related to its social media propertiesF) None of the above
G) B) and E)

Question 5

Define social media and social media information systems. Name the three SMIS organizational roles.

Accepted Answer

Social media (SM) is the use of informat...

Question 6

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Accepted Answer

A)   Pay-per-click
B)   Conversion rate
C)   Folksonomy
D)   Enterprise 2.0
E)   Click rateF) A) and B)
G) B) and D)

Question 7

Which of the following statements is True about social CRM?

Accepted Answer

A)   Customers likely to generate the most business get the most attention from the organization.
B)   All the customer relationship processes in social CRM are structured and controlled.
C)   Each customer crafts his or her own relationship with the company.
D)   Though relationships emerge from joint activity, companies control the customers.
E)   Relationships emerge in a controlled manner driven by the company.F) D) and E)
G) B) and C)

Question 8

According to Nan Lin, how does social capital add value?

Accepted Answer

According to Lin, social capital adds va...

Question 9

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Accepted Answer

A)   Vendors might lose control of the customer relationship.
B)   Organizations might lose control over employees.
C)   The use of social media for managing employees will be static.
D)   The control over culturally-diverse customers would be lost.
E)   AI may control all social interactions with customers.F) A) and D)
G) All of the above

Question 10

Define the three types of capital listed in business literature.

Accepted Answer

Business literature defines three types ...

Question 11

Worn-In Shoes is planning to launch its new range of trekking shoes. It has invited customers and trekking enthusiasts on its Facebook page to give suggestions about the features of the new product. The suggested features would then be used to manufacture customized trekking shoes. In this scenario, Worn-In Shoes is practicing ________.

Accepted Answer

A)   crowdsourcing
B)   outsourcing
C)   homesourcing
D)   showrooming
E)   groupthinkF) D) and E)
G) A) and D)

Question 12

Explain each element in the SLATES model.

Accepted Answer

McAfee defined six characteristics of En...

Question 13

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Accepted Answer

A)   loss of control
B)   loss of credibility
C)   loss of privacy
D)   loss of effectiveness
E)   loss of data fidelityF) A) and C)
G) B) and E)

Question 14

Which of the following observations regarding the value of social capital is True?

Accepted Answer

A)   A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources.
B)   People should ideally ignore entity assets and try to connect to more people with stronger relationships.
C)   Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions.
D)   The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.
E)   A small network of really strong relationships is of less value than a larger network of people with weaker relationships.F) A) and C)
G) D) and E)

Question 15

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Accepted Answer

A)   Enterprise social network
B)   Enterprise resource planning
C)   Enterprise application integration
D)   Enterprise architecture
E)   Enterprise social syndicationF) C) and E)
G) A) and C)

Question 16

Explain the advantage of using social networks to connect to those with more resources.

Accepted Answer

The value of the resources controlled by...

Question 17

Being linked to a network of highly regarded contacts is a form of ________.

Accepted Answer

A)   network influence
B)   viral marketing
C)   crowdsourcing
D)   human capital
E)   social credentialF) A) and B)
G) All of the above

Question 18

Explain the use of social CRM in sales and marketing activities.

Accepted Answer

Social CRM is a dynamic, SM-based CRM pr...

Question 19

________ metrics keep track of goals achieved by an organization.

Accepted Answer

A)   Success
B)   Vanity
C)   Performance
D)   Scalar
E)   ProformaF) None of the above
G) A) and D)

Question 20

Social CRM is more structured and controlled than traditional CRM.

Accepted Answer

A) True 
 B)False

Exam 8: Social Media Information Systems

Which of the following statements is True about social CRM?

Correct Answer
verified

According to Nan Lin, how does social capital add value?

Correct Answer
verified
According to Lin, social capital adds va...
View Answer

Which of the following observations regarding the value of social capital is True?

Correct Answer
verified

Define the three types of capital listed in business literature.

Correct Answer
verified
Business literature defines three types ...
View Answer

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Correct Answer
verified

Being linked to a network of highly regarded contacts is a form of ________.

Correct Answer
verified

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Correct Answer
verified

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Correct Answer
verified

A social media policy used by an organization is a statement that ________.

Correct Answer
verified

________ metrics keep track of goals achieved by an organization.

Correct Answer
verified

Correct Answer
verified

Explain the use of social CRM in sales and marketing activities.

Correct Answer
verified
Social CRM is a dynamic, SM-based CRM pr...
View Answer

Social CRM is more structured and controlled than traditional CRM.

Correct Answer
verified

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Correct Answer
verified

Define social media and social media information systems. Name the three SMIS organizational roles.

Correct Answer
verified
Social media (SM) is the use of informat...
View Answer

Explain the advantage of using social networks to connect to those with more resources.

Correct Answer
verified
The value of the resources controlled by...
View Answer

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Correct Answer
verified

Explain each element in the SLATES model.

Correct Answer
verified
McAfee defined six characteristics of En...
View Answer

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Correct Answer
verified

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Correct Answer
verified

Exam 8: Social Media Information Systems

Which of the following statements is True about social CRM?

Correct AnswerverifiedShow Answer

According to Nan Lin, how does social capital add value?

Correct AnswerverifiedAccording to Lin, social capital adds va...View AnswerShow Answer

Which of the following observations regarding the value of social capital is True?

Correct AnswerverifiedShow Answer

Define the three types of capital listed in business literature.

Correct AnswerverifiedBusiness literature defines three types ...View AnswerShow Answer

Which of the following is a significant risk of using social media for inbound and outbound logistics?

Correct AnswerverifiedShow Answer

Being linked to a network of highly regarded contacts is a form of ________.

Correct AnswerverifiedShow Answer

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Correct AnswerverifiedShow Answer

________ is the application of social media to facilitate the cooperative work of people inside organizations.

Correct AnswerverifiedShow Answer

A social media policy used by an organization is a statement that ________.

Correct AnswerverifiedShow Answer

________ metrics keep track of goals achieved by an organization.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain the use of social CRM in sales and marketing activities.

Correct AnswerverifiedSocial CRM is a dynamic, SM-based CRM pr...View AnswerShow Answer

Social CRM is more structured and controlled than traditional CRM.

Correct AnswerverifiedShow Answer

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Correct AnswerverifiedShow Answer

Define social media and social media information systems. Name the three SMIS organizational roles.

Correct AnswerverifiedSocial media (SM) is the use of informat...View AnswerShow Answer

Explain the advantage of using social networks to connect to those with more resources.

Correct AnswerverifiedThe value of the resources controlled by...View AnswerShow Answer

In the context of CRM, which of the following statements is True about the foreseen changes and developments by the year 2027?

Correct AnswerverifiedShow Answer

Explain each element in the SLATES model.

Correct AnswerverifiedMcAfee defined six characteristics of En...View AnswerShow Answer

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Correct AnswerverifiedShow Answer

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
According to Lin, social capital adds va...
View Answer

Correct Answer
verified

Correct Answer
verified
Business literature defines three types ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Social CRM is a dynamic, SM-based CRM pr...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Social media (SM) is the use of informat...
View Answer

Correct Answer
verified
The value of the resources controlled by...
View Answer

Correct Answer
verified

Correct Answer
verified
McAfee defined six characteristics of En...
View Answer

Correct Answer
verified

Correct Answer
verified