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Exam 9: Enterprise Applications to Manage Supply Chains and Respond to Customers

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Question 41

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The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

A) True
B) False

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Question 42

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________________________________________ software deals with employee issues that are closely related to CRM,such as setting objectives,employee performance management,performance-based compensation,and employee training.

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Question 43

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Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

The measurement of the number of customers who stop using or purchasing products or services from a company is called

___________________________________ manage the flow of products through distribution centres and warehouses to ensure that products are delivered to the right locations in the most efficient manner.

A supply chain driven by actual customer orders or purchases follows a ________ model.

Inefficiencies in a supply chain are primarily caused by inaccurate information.

With new flows of information made possible by Web-based tools,supply chain management can more easily follow a(n)________ model.

Nike's contract suppliers do not _______________________ sneakers from scratch.

Information from CRM systems increases sales revenue by _______________________________________ for focused marketing and cross-selling.

In the pre-Internet environment,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Which of the following is not an example of the benefits enterprise systems provide to firms?

Uncertainties arise in any supply chain because of

Supply chain execution systems,capture and integrate customer data from all over the organization,consolidate the data,analyze the data,and then distribute the results to various systems and customer touch points across the enterprise.

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Using social networking tools to converse with customers is called ________.

Customer relationship management systems typically provide software and online tools for sales,customer service,and

______________________ is the most successful enterprise-scale software as a service (SaaS) and the undisputed global leader in cloud-based customer relationship management (CRM) systems.

All CRM packages contain modules for PRM and ERM.

What additional complexities are faced in global supply chains? How does the Internet help in managing global supply chains?