Question 1

What is a reputation system?

Accepted Answer

A)  An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B)  Buyers post feedback on sellers.
C)  Created and updated by many users for many users.
D)  Refers to the wisdom of the crowd.E) C) and D)
F) A) and C)

Question 2

What is the difference between a B2C and a C2B?

Accepted Answer

A)  B2C focuses on companies as customers and C2B focuses on consumers as customers
B)  B2C focuses on collaboration and C2B focuses on consumers
C)  B2C focuses on business to consumers and C2B focuses on consumers to business
D)  B2C focuses on consumers as customers and C2B focuses on companies as customersE) All of the above
F) B) and C)

Question 3

What is the difference between a business model and an ebusiness model?

Accepted Answer

A)  A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet
B)  A business model and an ebusiness model are identical
C)  A business model and an ebusiness model are complete opposites
D)  An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the internetE) B) and C)
F) C) and D)

Question 4

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Accepted Answer

A) True 
 B)False

Question 5

What are website traffic analytics?

Accepted Answer

A)  A two-dimensional representation of data in which values are represented by colors.
B)  The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
C)  Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
D)  Uses clickstream data to determine the effectiveness of the site as a channel-to-market.E) All of the above
F) A) and D)

Question 6

What are some of the immediate results businesses found from using instant messaging?

Accepted Answer

A)  Quickly identify which employees are at their computers
B)  Easily hold simultaneous IM sessions with multiple people
C)  Resolve questions or problems immediately
D)  All of the aboveE) A) and B)
F) A) and C)

Question 7

Real-time communication occurs when a system updates information at the same rate it receives it.

Accepted Answer

A) True 
 B)False

Question 8

Microblogging is the practice of sending brief posts (140 to 200 characters)to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

Accepted Answer

A) True 
 B)False

Question 9

Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?

Accepted Answer

A)  Digital bookmark
B)  Internet bookmark
C)  Universal resource locator
D)  Web browserE) C) and D)
F) B) and D)

Question 10

What does digital Darwinism imply?

Accepted Answer

A)  Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction
B)  Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
C)  Organizations that can adapt to new information systems are doomed to extinction
D)  Organizations that cannot adapt to new information systems are doomed to exileE) A) and B)
F) A) and C)

Question 11

What is a social graph?

Accepted Answer

A)  Represents the interconnection of relationships in a social network.
B)  Maps group contacts identifying who knows each other and who works together.
C)  Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
D)  A keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#) .E) All of the above
F) B) and C)

Question 12

What is crowdfunding?

Accepted Answer

A)  Refers to the wisdom of the crowd.
B)  Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
C)  Collaborating and tapping into the core knowledge of all employees, partners, and customers.
D)  Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.E) None of the above
F) A) and B)

Question 13

What does API stand for?

Accepted Answer

A)  Asynchronous Programming Information
B)  Application Programming Interface
C)  Application Provider for the Internet
D)  Asynchronous Protocol InteractionE) A) and B)
F) A) and D)

Question 14

URLs use domain names to identify particular websites.

Accepted Answer

A) True 
 B)False

Question 15

Information reach refers to the number of people a business can communicate with, on a global basis.

Accepted Answer

A) True 
 B)False

Question 16

What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?

Accepted Answer

A)  Heat map.
B)  Clickstream analytics.
C)  Website traffic analytics.
D)  Website ebusiness analytics.E) B) and C)
F) A) and B)

Question 17

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is one of the largest wikis on the Web and one of the 10 most popular Web destinations?

Accepted Answer

A)  Google
B)  eBay
C)  Wikipedia
D)  YahooE) A) and D)
F) B) and C)

Question 19

What generates revenue each time a website visitor is converted to a customer?

Accepted Answer

A)  Pay-per-click
B)  Pay-per-call
C)  Pay-per-conversion
D)  All of the aboveE) None of the above
F) A) and B)

Question 20

What is Web content that is created and updated by many users for many users?

Accepted Answer

A)  Cybermediation contributed content
B)  User-contributed content
C)  Executive generated content
D)  Customer generated contentE) A) and C)
F) B) and C)

Exam 3: Ebusiness: Electronic Business Value

Information reach refers to the number of people a business can communicate with, on a global basis.

Correct AnswerverifiedShow Answer

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Correct AnswerverifiedShow Answer

Microblogging is the practice of sending brief posts (140 to 200 characters)to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

Correct AnswerverifiedShow Answer

Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

Correct AnswerverifiedShow Answer

URLs use domain names to identify particular websites.

Correct AnswerverifiedShow Answer

What does digital Darwinism imply?

Correct AnswerverifiedShow Answer

Which of the following is one of the largest wikis on the Web and one of the 10 most popular Web destinations?

Correct AnswerverifiedShow Answer

What is Web content that is created and updated by many users for many users?

Correct AnswerverifiedShow Answer

What is the difference between a business model and an ebusiness model?

Correct AnswerverifiedShow Answer

What are website traffic analytics?

Correct AnswerverifiedShow Answer

Real-time communication occurs when a system updates information at the same rate it receives it.

Correct AnswerverifiedShow Answer

What does API stand for?

Correct AnswerverifiedShow Answer

Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?

Correct AnswerverifiedShow Answer

What is the difference between a B2C and a C2B?

Correct AnswerverifiedShow Answer

What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?

Correct AnswerverifiedShow Answer

What generates revenue each time a website visitor is converted to a customer?

Correct AnswerverifiedShow Answer

What are some of the immediate results businesses found from using instant messaging?

Correct AnswerverifiedShow Answer

What is crowdfunding?

Correct AnswerverifiedShow Answer

What is a reputation system?

Correct AnswerverifiedShow Answer

What is a social graph?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified