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Exam 1: Living in a Media World: An Introduction to Mass Communication

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Question 21

Multiple Choice

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The ______ model of mass communication looks at how audience members derive and create meaning out of media content.

A) transmission
B) ritual
C) publicity
D) reception

E) A) and B)
F) B) and C)

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Question 22

Multiple Choice

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What is "fake news?"

A) exaggerated news that is presented in a satirical form
B) news that is false because of either error or deliberate fabrication
C) news that a media critic doesn't like
D) all of these

E) B) and C)
F) None of the above

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Question 23

Short Answer

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What is the difference between mass communication and the mass media?

An example of mechanical noise would be when static keeps you from understanding a message on the radio.

A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?

______ is a mass communication channel.

In a brief essay,explain James Potter's four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy.

In the late 1970s and early 1980s,the yellow ribbon was a symbol for which of the following causes?

Which communication technology was first experimented with in the 1960s and 1970s?

Consumers with low levels of media literacy assume the media have large,obvious,and generally negative effects on the public at large.

The media industry is so varied that it is difficult to make broad generalizations to describe it at all levels from local to national.

What is a heterogeneous audience?

Luis has just woken up.He debates within his own head whether he would rather sleep in or attend his early morning class.Luis has been using which of the following types of communication?

Interpersonal communication is communication that you do with yourself within your own head.

Different media channels can give messages different meanings.

When the cast of the popular TV show Glee performed a version of the musical The Rocky Horror Show,producers received extensive criticism for maintaining all the gay themes of the play.

Following Hurricane Maria's destruction in Puerto Rico,approximately 90% of the island was without mobile phone service.

In a television news broadcast,the sender would be which of the following?

The ______ model of mass communication looks at the process of mass communication by considering each of the elements of how a mass media message is sent and received.

The book Seduction of the Innocent was about the dangers of which of the following types of media?