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Within the data warehouse model,the internal databases could include marketing,sales,inventory,and billing.

A) True
B) False

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What occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken,in effect paralyzing the outcome?


A) Analytical paradox
B) Analytical analysis
C) Analysis paralysis
D) Analysis paradox

E) All of the above
F) None of the above

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Information integrity issues occur when the same data element has different values.

A) True
B) False

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Velocity includes different forms of structured and unstructured data.

A) True
B) False

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A field is a collection of related data elements.

A) True
B) False

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Timely information must be up-to-the-second to be accurate.

A) True
B) False

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Information granularity means immediate,up-to-date information.

A) True
B) False

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What is it called when a manager has so much data and information that he or she can't make a decision?


A) Data rich,information poor
B) Data rich,content poor
C) Data rich,communication poor
D) Data rich,intelligence

E) B) and C)
F) None of the above

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Integrity constraints are rules that help ensure the quality of information.

A) True
B) False

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Big Data is a collection of large,complex data sets,including structured and unstructured data,which can't be analyzed using traditional database methods and tools.

A) True
B) False

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Which of the following represents a reason for low-quality information?


A) Online customers intentionally enter inaccurate information to protect the privacy.
B) Different systems have different information entry standards and formats.
C) Third-party and external information contains inaccuracies and errors.
D) All of these choices

E) A) and D)
F) All of the above

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What are the two main objectives associated with data mining?


A) Uncovering tactics and plans
B) Uncovering trends and patterns
C) Uncovering intelligence and unstructured data issues
D) Uncovering competitors and market advantages

E) A) and C)
F) A) and D)

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What is distributed computing?


A) Processes and manages algorithms across many machines in a computing environment
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods,including statistics,descriptive and predictive data mining,simulation,and optimization
C) Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken,in effect paralyzing the outcome
D) A business analytics specialist who uses visual tools to help people understand complex data

E) B) and C)
F) B) and D)

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MMSDB creates,reads,updates,and deletes data in a database while controlling access and security.

A) True
B) False

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Which of the following would not be considered part of the timely characteristic of high-quality information?


A) Is the zip code missing in the address?
B) Is the information current with respect to business needs?
C) Is the customer address current?
D) Is the information updated weekly or hourly?

E) All of the above
F) B) and C)

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What can help uncover correlations and trends in data that would otherwise go unrecognized?


A) Informing
B) Infographics
C) Data visualization Tools
D) Business intelligence dashboards

E) None of the above
F) A) and B)

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Advanced analytics focuses on forecasting future trends and producing insights using sophisticated quantitative methods,including statistics,descriptive and predictive data mining,simulation,and optimization.

A) True
B) False

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What is another term for data that is already contained in a database or a spreadsheet?


A) Structured data
B) Unstructured data
C) Text mining
D) Web mining

E) C) and D)
F) A) and D)

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Which of the following identifies the primary location where data is collected?


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Source data

E) None of the above
F) B) and C)

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__________ can compare two or more data sets to identify patterns and trends.


A) Comparative analysis
B) Competitive monitoring
C) Data-driven decision management
D) Competitive analysis

E) C) and D)
F) B) and D)

Correct Answer

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