Question 1

Which of the following is an advantage of longer distribution channels?

Accepted Answer

A)   Decreased profit margins
B)   Lower markups
C)   Lower product prices
D)   Reduced selling costs in concentrated retail sectors
E)   Greater market accessF) All of the above
G) D) and E)

Question 2

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Accepted Answer

A)   It should be led by a "heavyweight" project manager who has high status within the organization.
B)   The team members should always be physically in diverse locations in order to cover multiple bases.
C)   It should have preset processes for communication and conflict resolution that are developed by top management.
D)   It should have at least three members from each key function included.
E)   Its team members should be a part of more than two cross-functional teams.F) All of the above
G) C) and D)

Question 3

Which of the following factors constrain a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?

Accepted Answer

A)   Modern transportation
B)   Modern communications technologies
C)   Rise of the global media phenomenon
D)   Development of a global culture
E)   Differences in product and technical standardsF) A) and C)
G) None of the above

Question 4

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the difference between countries in the structure of market segments.

Accepted Answer

A) True 
 B)False

Question 5

In terms of pricing decisions,full responsibility for pricing decisions should be delegated to the managers of various national subsidiaries,thereby reaping the benefits of decentralization.

Accepted Answer

A) True 
 B)False

Question 6

A concentrated retail system is one in which there are many retailers,none of which has a major share of the market.

Accepted Answer

A) True 
 B)False

Question 7

In terms of channel length,the more fragmented the retail system,the less expensive it is for a firm to make contact with each individual retailer.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a factor that has contributed to greater retail concentration in developed countries?

Accepted Answer

A)   A tradition of established local neighborhood stores
B)   An increase in car ownership
C)   A decrease in the number of freezers and refrigerators
D)   An increase in the number of single-income households
E)   An increase in the population densityF) All of the above
G) C) and D)

Question 9

Which of the following marketing strategies relies on access to advertising media?

Accepted Answer

A)   Personal selling
B)   Direct selling
C)   Push strategy
D)   Pull strategy
E)   Copy testingF) B) and D)
G) A) and D)

Question 10

When the retail sector is very concentrated:

Accepted Answer

A)   it is more expensive for the firm to make contact with each individual retailer.
B)   it makes sense for a firm to deal with wholesalers instead of retailers.
C)   a relatively large sales force is required to deal with the retail sector.
D)   there are long channels of distribution.
E)   the orders generated from each sales call can be large.F) None of the above
G) All of the above

Question 11

Which of the following is a sociocultural factor that is used to segment markets?

Accepted Answer

A)   Personality
B)   Race
C)   Values
D)   Income
E)   Education levelF) A) and C)
G) A) and B)

Question 12

Which of the following is a drawback of longer distribution channels?

Accepted Answer

A)   Higher selling costs in a fragmented retail sector
B)   The inability to enter exclusive distribution channels
C)   Lower selling costs in a concentrated retail sector
D)   Lower product prices
E)   Greater aggregate markupsF) B) and E)
G) All of the above

Question 13

In terms of communication strategy,in highly developed countries such as the United States:

Accepted Answer

A)   noise is extremely high.
B)   source effects are always positive.
C)   country of origin effects are not applicable.
D)   cultural barriers do not exist.
E)   pull strategies are more important than push strategies.F) C) and E)
G) A) and B)

Question 14

According to research,when do consumers usually use the country of origin as a cue when evaluating a product?

Accepted Answer

A)   When a firm tries to deemphasize its foreign origins
B)   When consumers lack detailed knowledge of a product
C)   When an advertising campaign stresses the positive performance attributes of a product
D)   When a limited number of messages compete with each other for consumers' attention
E)   When a firm resorts to personal selling instead of mass media advertisingF) A) and B)
G) C) and D)

Question 15

Which of the following is true of price discrimination?

Accepted Answer

A)   It involves charging whatever the market will bear.
B)   In a competitive market, prices may have to be higher than in a market where the firm has a monopoly.
C)   It makes economic sense to charge the same prices in different countries.
D)   It exists whenever consumers in different countries are charged the same price for the same product, irrespective of variations.
E)   It cannot help a company maximize its profits.F) B) and C)
G) A) and E)

Question 16

Describe how economic development influences product attributes.

Accepted Answer

Consumer behavior is influenced by the l...

Question 17

In terms of pricing strategies,dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Accepted Answer

A) True 
 B)False

Question 18

_____ refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.

Accepted Answer

A)   Market penetration
B)   Market development
C)   Market segmentation
D)   Product development
E)   DiversificationF) C) and D)
G) None of the above

Question 19

A technological innovation can make established products obsolete overnight.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a drawback of push strategies?

Accepted Answer

A)   It can be expensive when the distribution channel is long.
B)   It decreases interaction with consumers.
C)   It does not allow consumers to be educated on the benefits of a complex product.
D)   It is useful only in advanced nations where consumers are sophisticated and highly educated.
E)   It can only be used to sell industrial products.F) B) and E)
G) B) and C)

Exam 16: Global Marketing and R-D

A concentrated retail system is one in which there are many retailers,none of which has a major share of the market.

Correct AnswerverifiedShow Answer

Which of the following is a drawback of longer distribution channels?

Correct AnswerverifiedShow Answer

A technological innovation can make established products obsolete overnight.

Correct AnswerverifiedShow Answer

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Correct AnswerverifiedShow Answer

Describe how economic development influences product attributes.

Correct AnswerverifiedConsumer behavior is influenced by the l...View AnswerShow Answer

Which of the following is a factor that has contributed to greater retail concentration in developed countries?

Correct AnswerverifiedShow Answer

In terms of communication strategy,in highly developed countries such as the United States:

Correct AnswerverifiedShow Answer

_____ refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.

Correct AnswerverifiedShow Answer

According to research,when do consumers usually use the country of origin as a cue when evaluating a product?

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination?

Correct AnswerverifiedShow Answer

Which of the following is an advantage of longer distribution channels?

Correct AnswerverifiedShow Answer

Which of the following factors constrain a firm's ability to sell a standardized product to a global market using a standardized marketing strategy?

Correct AnswerverifiedShow Answer

Which of the following is a drawback of push strategies?

Correct AnswerverifiedShow Answer

When managers in an international business consider market segmentation in foreign countries,they need to be cognizant of the difference between countries in the structure of market segments.

Correct AnswerverifiedShow Answer

When the retail sector is very concentrated:

Correct AnswerverifiedShow Answer

In terms of channel length,the more fragmented the retail system,the less expensive it is for a firm to make contact with each individual retailer.

Correct AnswerverifiedShow Answer

Which of the following is a sociocultural factor that is used to segment markets?

Correct AnswerverifiedShow Answer

In terms of pricing strategies,dumping occurs whenever an international firm sells a product for a price that is less than the price charged by domestic producers.

Correct AnswerverifiedShow Answer

In terms of pricing decisions,full responsibility for pricing decisions should be delegated to the managers of various national subsidiaries,thereby reaping the benefits of decentralization.

Correct AnswerverifiedShow Answer

Which of the following marketing strategies relies on access to advertising media?

Correct AnswerverifiedShow Answer

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Consumer behavior is influenced by the l...
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