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An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basis for its competitive advantage.However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy.Thus, the source of Zappos competitive advantage is said to be _____.


A) socially complex
B) inexhaustible
C) non-substitutable
D) non-ambiguous

E) A) and B)
F) A) and C)

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A firm is on the path to competitive advantage only if it possesses a valuable resource that is also rare.What do you infer from this statement?

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For a resource to be the basis of a comp...

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Which of the following factors is most likely to lead to a loss of competitive advantage for Nike?


A) An inability of the company to create heroes
B) A marketing strategy that is completely without risks
C) Too many public relations disasters combined with severe shortcomings of some of Nike's heroes
D) Too much money spent on celebrity endorsements and too little spent on sponsoring athletes

E) B) and D)
F) A) and C)

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_____ describes a firm's ability to create, deploy, modify, reconfigure, upgrade, or leverage its resources over time in its quest for competitive advantage.


A) Dynamic capability
B) Resource immobility
C) Resource heterogeneity
D) Time compressed diseconomy

E) A) and C)
F) None of the above

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According to the value chain analysis, which of the following is a primary activity?


A) Research and development
B) Human resources management
C) Accounting and finance
D) Marketing and sales

E) A) and C)
F) None of the above

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In the context of value chain, distinguish primary activities from secondary activities.

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Primary activities are firm activities t...

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Trust Machines Inc.is a company that manufactures and markets consumer electronics.The unique microprocessors developed by the company contribute to its high resource immobility.According to the resource-based view of competitive advantage, which of the following is an implication of this situation?


A) The competitive advantage of Trust Machine Inc. will soon be lost.
B) The resource heterogeneity of Trust Machine Inc. is low within the industry.
C) The resources of Trust Machine Inc. are difficult to replicate or imitate.
D) The environment in which Trust Machine Inc. operates is closest to perfect competition.

E) B) and C)
F) All of the above

Correct Answer

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