Question 1

Which of the following statements describes a problem with using sex appeals in advertising?

Accepted Answer

A)  What men find sexy, women don't.
B)  What women find sexy, men don't.
C)  Sex appeal typically fails to gain audience attention.
D)  The sex appeal of the ad can distract the audience from the product.E) B) and D)
F) B) and C)

Question 2

Canada Place took another approach to user-generated media.It sponsored the "Canadian Experience Contest." Consumers were asked to create 60-second videos about what makes Canada great and what they love about being Canadian.The goal was to create more Canadian experiences at Canada Place.Which aspect of user-generated media is Canada Place generating?

Accepted Answer

A)  Create own advertising.
B)  Allow users to create their own content and share it.
C)  Sponsor an actual contest for users to create media.
D)  Make a duplicate copy of user-created media and market it as your own.E) A) and C)
F) A) and D)

Question 3

Yamaha Corp.has developed a device that reduces the volume of trumpets by more than 30 decibels - to the level of a whisper.A microphone picks up the sound,feeds it to an amplifier,and then to headphones that allow the musician to hear the music at a normal volume.What form of product advertising is the company likely to use?

Accepted Answer

A)  reminder
B)  competitive
C)  pioneering
D)  institutionalE) A) and D)
F) All of the above

Question 4

Publicity tools are:

Accepted Answer

A)  methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
B)  methods used to get a non-personal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements.
C)  short-term inducements of value offered to arouse interest in buying a good or service.
D)  methods of obtaining non-personal presentation of an organization, good, or service without direct cost.E) B) and C)
F) A) and D)

Question 5

The purpose of an advocacy advertisement is to

Accepted Answer

A)  promote a specific brand's features and benefits.
B)  tell people what a company is, what it can do, and where it is located.
C)  state the position of a company on an issue.
D)  reinforce previous knowledge of a product.E) B) and D)
F) C) and D)

Question 6

Buyer turnover of automobile purchasing is:

Accepted Answer

A)  the same as milk purchasing
B)  very low
C)  very high
D)  no different than buying frequencyE) A) and C)
F) B) and D)

Question 7

An advertisement for snow shovels will most likely use which strategy?

Accepted Answer

A)  Seasonal.
B)  Dripping.
C)  Flighting.
D)  Pulsing.E) B) and C)
F) A) and D)

Question 8

The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

Accepted Answer

A)  a celebrity spokesperson.
B)  a snob appeal.
C)  an appeal to pride.
D)  a sex appeal.E) B) and C)
F) A) and D)

Question 9

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased.This is an example of a:

Accepted Answer

A)  functional allowance
B)  merchandise allowance
C)  case allowance
D)  finance allowanceE) A) and B)
F) A) and C)

Question 10

In the first week of April,the Drew Carey television show premieres a show that is full of errors and asks viewers to record all the errors they can and send the list to an address in California.The person who has found the most errors wins a chance to visit the set where the show is taped and have a walk-on role.This is an example of a:

Accepted Answer

A)  premium.
B)  sweepstake.
C)  deal.
D)  contest.E) A) and D)
F) None of the above

Question 11

With respect to objectives,advantages,and disadvantages,what are the differences between contests and sweepstakes?

Accepted Answer

Contests and sweepstakes are both popula...

Question 12

Many commercials that use sex appeals gain the attention of the audience,but they:

Accepted Answer

A)  contain no information to help consumers.
B)  do not appeal to either men or women.
C)  have little impact on how consumers think, feel, or act.
D)  wear out quickly, boring the consumer.E) C) and D)
F) A) and D)

Question 13

The Globe and Mail offers Ford a 10 percent discount on running their advertisement in the Globe Drive section if Ford can show that they received a 2 percent increase in leads because of the ad.This is an example of a(n) :

Accepted Answer

A)  organizational allowance
B)  merchandise allowance
C)  case allowance
D)  finance allowanceE) A) and D)
F) B) and D)

Question 14

What is cooperative advertising?

Accepted Answer

The answer of What is cooperative advertising?...

Question 15

The US Army ad below is an example of which type of advertising?

Accepted Answer

A)  Reminder
B)  Competitive
C)  Pioneering
D)  AdvocacyE) All of the above
F) None of the above

Question 16

When Lenovo computers pays half the shipping costs that Best Buy incurs when picking up ten skids of new computers from Lenovo's warehouse,Lenovo is offering a:

Accepted Answer

A)  promotional allowance
B)  merchandise allowance
C)  case allowance
D)  finance allowanceE) B) and C)
F) C) and D)

Question 17

Which of the following statements about transit advertising is NOT true?

Accepted Answer

A)  Transit advertising includes the interior and exterior of buses, subway cars, and taxis.
B)  An advertiser can actually purchase an entire bus, called a superbus, for about $25,000 and place its message over the entire vehicle.
C)  One disadvantage of transit advertising is that heavy travel times often do not permit riders to read advertising copy.
D)  Transit routes can provide geographic selectivity of audiences for advertisers.E) C) and D)
F) A) and B)

Question 18

An ad for Campbell's soup reads,"We haven't changed that great taste your family has always loved." This is an example of _____ advertising.

Accepted Answer

A)  reminder
B)  comparative
C)  persuasive
D)  informativeE) B) and D)
F) A) and C)

Question 19

Advertisements that are competitive and show the relative strength of one brand over another are known as:

Accepted Answer

A)  Advocacy
B)  Competitive institutional
C)  Reminder
D)  ComparativeE) B) and C)
F) B) and D)

Question 20

Which of the following is the definition for purchase frequency?

Accepted Answer

A)  the more frequently the product is purchased, the less repetition is required
B)  the amount of time it takes each generation to enter the product life cycle
C)  how often a consumer will try a competitive brand before returning to the original choice
D)  how often new buyers enter the market to buy the productE) All of the above
F) B) and D)

Exam 17: Advertising, Sales Promotion, and Public Relations

Correct Answer
verified

When Lenovo computers pays half the shipping costs that Best Buy incurs when picking up ten skids of new computers from Lenovo's warehouse,Lenovo is offering a:

Correct Answer
verified

Buyer turnover of automobile purchasing is:

Correct Answer
verified

Which of the following is the definition for purchase frequency?

Correct Answer
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An advertisement for snow shovels will most likely use which strategy?

Correct Answer
verified

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased.This is an example of a:

Correct Answer
verified

Publicity tools are:

Correct Answer
verified

Which of the following statements about transit advertising is NOT true?

Correct Answer
verified

Which of the following statements describes a problem with using sex appeals in advertising?

Correct Answer
verified

The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

Correct Answer
verified

The US Army ad below is an example of which type of advertising?

Correct Answer
verified

Many commercials that use sex appeals gain the attention of the audience,but they:

Correct Answer
verified

The purpose of an advocacy advertisement is to

Correct Answer
verified

What is cooperative advertising?

Correct Answer
verified

Advertisements that are competitive and show the relative strength of one brand over another are known as:

Correct Answer
verified

The Globe and Mail offers Ford a 10 percent discount on running their advertisement in the Globe Drive section if Ford can show that they received a 2 percent increase in leads because of the ad.This is an example of a(n) :

Correct Answer
verified

An ad for Campbell's soup reads,"We haven't changed that great taste your family has always loved." This is an example of _____ advertising.

Correct Answer
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Correct Answer
verified

Correct Answer
verified

With respect to objectives,advantages,and disadvantages,what are the differences between contests and sweepstakes?

Correct Answer
Answered by ExamLex AI
Contests and sweepstakes are both popula...
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Exam 17: Advertising, Sales Promotion, and Public Relations

Correct AnswerverifiedShow Answer

When Lenovo computers pays half the shipping costs that Best Buy incurs when picking up ten skids of new computers from Lenovo's warehouse,Lenovo is offering a:

Correct AnswerverifiedShow Answer

Buyer turnover of automobile purchasing is:

Correct AnswerverifiedShow Answer

Which of the following is the definition for purchase frequency?

Correct AnswerverifiedShow Answer

An advertisement for snow shovels will most likely use which strategy?

Correct AnswerverifiedShow Answer

Pepsi offers one free pack of Doritos chips for every ten cases of Diet Pepsi purchased.This is an example of a:

Correct AnswerverifiedShow Answer

Publicity tools are:

Correct AnswerverifiedShow Answer

Which of the following statements about transit advertising is NOT true?

Correct AnswerverifiedShow Answer

Which of the following statements describes a problem with using sex appeals in advertising?

Correct AnswerverifiedShow Answer

The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

Correct AnswerverifiedShow Answer

The US Army ad below is an example of which type of advertising?

Correct AnswerverifiedShow Answer

Many commercials that use sex appeals gain the attention of the audience,but they:

Correct AnswerverifiedShow Answer

The purpose of an advocacy advertisement is to

Correct AnswerverifiedShow Answer

What is cooperative advertising?

Correct AnswerverifiedShow Answer

Advertisements that are competitive and show the relative strength of one brand over another are known as:

Correct AnswerverifiedShow Answer

The Globe and Mail offers Ford a 10 percent discount on running their advertisement in the Globe Drive section if Ford can show that they received a 2 percent increase in leads because of the ad.This is an example of a(n) :

Correct AnswerverifiedShow Answer

An ad for Campbell's soup reads,"We haven't changed that great taste your family has always loved." This is an example of _____ advertising.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

With respect to objectives,advantages,and disadvantages,what are the differences between contests and sweepstakes?

Correct AnswerAnswered by ExamLex AIContests and sweepstakes are both popula...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
Answered by ExamLex AI
Contests and sweepstakes are both popula...
View Answer