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Exam 10: Developing New Products and Services

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Question 21

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E-book devices such as Kindle by Amazon changed the way we read! For example,the Kindle is a software and hardware platform that requires you to learn how to use this technology,whether you buy the Kindle reader device or have the content sent to your iPhone.The Kindle would be considered a(n) :

A) continuous innovation.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) spontaneous innovation.

E) A) and B)
F) A) and D)

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Question 22

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All of the following are advantages in using virtual reality test marketing,except:

A) it is often less expensive
B) it is often more flexible
C) it can often reduce the time to market
D) it can often be more expensive

E) All of the above
F) A) and B)

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Question 23

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Which of the following is NOT an attribute of a new product?

Which of the products listed below would be the best candidate for full-scale market testing?

There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The newly developed Prego Pasta Bake Sauce does not require the use of pre-cooked pasta.Prego would most likely promote this product through:

Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products EXCEPT:

The demand for one product that results from the demand for another product is called:

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes.This illustrates _______.

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

Molson launched a Brazilian imported beer in Canada called A Marca Bavaria. After three years and disappointing sales,the product was removed from the market.Which of the following is NOT suggested as an organizational problem that can lead to new-product failure?

You greatly admire a set of Ralph Lauren crystal goblets you see at a dinner party,and decide to buy four,despite the somewhat surprising price of $60 each.They are only available in your area in a Polo Ralph Lauren shop,40 miles from campus.Into which classification of consumer goods would the crystal goblets fall?

Which of the following products was the best example of a continuous innovation when introduced?

Simulated test markets are the same as:

Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________,because they are intangible.

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain would have purchased a(n) :

Mr.Clean is an antibacterial cleaning liquid for home use.The manufacturer of Mr.Clean believed the addition of Sparkling Apple-Scented Mr.Clean to the Mr.Clean product line,will be:

Support goods are:

According to innovation at Apple,how it conceives,produces,and markets new products and/or services,is the foundation for:

At Mattel,new product prototypes are child tested in special testing playgrounds during the _____ stage in the new-product process.

Procter & Gamble offers home cleaning products (such as Mr.Clean) ,personal health products (such as Colgate toothpaste) ,and optometry products (such as contact lenses) .Collectively,these would be Procter & Gamble's: