Question 1

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

Accepted Answer

A)   accounting
B)   marketing
C)   social
D)   finance
E)   economicF) All of the above
G) A) and C)

Question 2

The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers.

Accepted Answer

A) True 
 B)False

Question 3

Multinational corporations are recognizing their responsibility to the people who make their products

Accepted Answer

A)   when public attention might embarrass the corporation.
B)   if the local government suggests that the company pay bribes to officials.
C)   even if they aren't their employees.
D)   unless another firm actually employs the workers.
E)   when it suits them financially.F) B) and C)
G) None of the above

Question 4

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its employees?

Accepted Answer

A)   By paying at least minimum wage when the law requires it.
B)   By adhering to government-mandated safety standards in the workplace.
C)   By ensuring that pay practices are fair at all levels of the company.
D)   By ensuring that its packaging materials are recyclable.
E)   Social responsibility isn't relevant where employees are concerned; they are paid for their work and that's enough.F) B) and C)
G) A) and E)

Question 5

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Accepted Answer

A)   planning
B)   implementation
C)   control
D)   evolution
E)   marketing mixF) None of the above
G) C) and E)

Question 6

Marketers are frequently singled out for criticism related to ethics,in part because they interact directly with people.

Accepted Answer

A) True 
 B)False

Question 7

The Johnson & Johnson Credo acknowledges the company's responsibility to

Accepted Answer

A)   users of its products,its employees,the community,and its stockholders.
B)   its stockholders first,its managers,its employees,and its suppliers and vendors.
C)   domestic markets,other countries in the developed world,and finally countries in the developing world.
D)   users of its products,the researchers who develop the products,regulators,and its stockholders.
E)   doctors,nurses,insurance companies,and users of its products.F) B) and D)
G) A) and E)

Question 8

Funeral home businesses were recently criticized for accepting payments from medical parts companies,for assisting medical parts companies in finding families who would allow materials to be harvested from deceased family members.Though not illegal,the payments raised ethical questions.How should the funeral industry go about addressing these questions?

Accepted Answer

The industry could use the Ethical Decis...

Question 9

Alicia has been asked to approve a marketing campaign which,although it is not illegal,promotes food products to children.She is concerned that the food products are not particularly nutritious,although they are not as bad for children as some others sold by competitors.She reviews the tests in the Ethical Decision-Making Metric,and she decides her best course of action is to

Accepted Answer

A)   ignore the metric as unworkable,since the campaign might pass some of the tests and fail others.
B)   consider the profit potential first; then explore the vague tests in the metric.
C)   not worry about the children; their parents are likely to make the buying decision,and they should be able to decide for themselves.
D)   put the campaign on hold while she explores with the staff how they approached the ethical issues.
E)   consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.F) C) and E)
G) B) and C)

Question 10

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Accepted Answer

A) True 
 B)False

Question 11

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Accepted Answer

A) True 
 B)False

Question 12

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

Accepted Answer

A)   shareholders.
B)   employees.
C)   customers.
D)   marketing managers.
E)   competition.F) C) and E)
G) B) and E) B

Question 13

Compared to the average company,firms with strong ethical climates tend to

Accepted Answer

A)   employ more business development consultants.
B)   offer more goods and services.
C)   be more socially responsible.
D)   invest more in sales training software.
E)   have higher turnover.F) None of the above
G) A) and D)

Question 14

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its customers?

Accepted Answer

A)   By protecting the privacy of personal information collected on its website.
B)   By adhering to government-mandated safety standards in its stores.
C)   By ensuring that it pays its employees fairly.
D)   By ensuring that its packaging materials are recyclable.
E)   Social responsibility isn't relevant where customers are concerned; it has to do with serving society as a whole.F) B) and D)
G) C) and D)

Question 15

Marketing has been singled out as the root cause of a host of ethical problems in business.

Accepted Answer

A) True 
 B)False

Question 16

When looking at ethical issues associated with the strategic marketing planning process,questions

Accepted Answer

A)   should only be addressed during the evaluation stage.
B)   should never be asked; only managers should deliberate marketing ethical issues.
C)   vary at each stage of the process.
D)   are never asked during the implementation stage.
E)   always follow a standard format.F) B) and C)
G) A) and B)

Question 17

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Accepted Answer

A)   implementation
B)   control
C)   planning
D)   assessment
E)   social responsibilityF) A) and B)
G) A) and C)

Question 18

The Harvest County School Board is concerned about deteriorating school facilities,combined with a shrinking budget.The board began by studying the issue,and then identified parents,children,teachers,staff,and taxpayers as groups who have a vested interest in the problem.The school board has listened to each group's concerns.In the Ethical Decision-Making Framework,its next action should be to

Accepted Answer

A)   identify issues of concern to lawmakers.
B)   assess impact of its actions beyond the classroom.
C)   engage in brainstorming and evaluate alternatives.
D)   choose a course of action.
E)   evaluate the legal ramifications.F) B) and C)
G) B) and D) C

Question 19

Merck & Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

Accepted Answer

A) True 
 B)False  False

Question 20

If there are no correct answers to ethically troubling situations you might face in your career,how can you be expected to perform ethically?

Accepted Answer

A wide range of responses can be anticip...

Exam 4: Marketing Ethics

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

Correct Answer
verified

The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers.

Correct Answer
verified

Multinational corporations are recognizing their responsibility to the people who make their products

Correct Answer
verified

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its employees?

Correct Answer
verified

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Correct Answer
verified

Marketers are frequently singled out for criticism related to ethics,in part because they interact directly with people.

Correct Answer
verified

The Johnson & Johnson Credo acknowledges the company's responsibility to

Correct Answer
verified

Correct Answer
verified
The industry could use the Ethical Decis...
View Answer

Correct Answer
verified

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct Answer
verified

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Correct Answer
verified

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

Correct Answer
verified
B

Compared to the average company,firms with strong ethical climates tend to

Correct Answer
verified

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its customers?

Correct Answer
verified

Marketing has been singled out as the root cause of a host of ethical problems in business.

Correct Answer
verified

When looking at ethical issues associated with the strategic marketing planning process,questions

Correct Answer
verified

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Correct Answer
verified

Correct Answer
verified
C

Merck & Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

Correct Answer
verified
False

If there are no correct answers to ethically troubling situations you might face in your career,how can you be expected to perform ethically?

Correct Answer
verified
A wide range of responses can be anticip...
View Answer

Exam 4: Marketing Ethics

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

Correct AnswerverifiedShow Answer

The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers.

Correct AnswerverifiedShow Answer

Multinational corporations are recognizing their responsibility to the people who make their products

Correct AnswerverifiedShow Answer

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its employees?

Correct AnswerverifiedShow Answer

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the __________ phase of the strategic marketing planning process.

Correct AnswerverifiedShow Answer

Marketers are frequently singled out for criticism related to ethics,in part because they interact directly with people.

Correct AnswerverifiedShow Answer

The Johnson & Johnson Credo acknowledges the company's responsibility to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThe industry could use the Ethical Decis...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical,social,and environmental impacts of business operations.

Correct AnswerverifiedShow Answer

If a U.S.clothing brand buys from overseas suppliers who manufacture clothing using child labor,this is the supplier's problem,and the U.S.company has no reason to be concerned.

Correct AnswerverifiedShow Answer

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

Correct AnswerverifiedB

Compared to the average company,firms with strong ethical climates tend to

Correct AnswerverifiedShow Answer

How might a technology company like Apple ensure that it behaves in a socially responsible way towards its customers?

Correct AnswerverifiedShow Answer

Marketing has been singled out as the root cause of a host of ethical problems in business.

Correct AnswerverifiedShow Answer

When looking at ethical issues associated with the strategic marketing planning process,questions

Correct AnswerverifiedShow Answer

During the __________ phase of the strategic marketing planning process,marketers utilize systems to check whether each potential ethical issue raised in earlier phases was addressed.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedC

Merck & Co.,having learned from the Johnson & Johnson Tylenol incident,was quick to respond when the first reports of problems with Vioxx arose.

Correct AnswerverifiedFalse

If there are no correct answers to ethically troubling situations you might face in your career,how can you be expected to perform ethically?

Correct AnswerverifiedA wide range of responses can be anticip...View AnswerShow Answer

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The industry could use the Ethical Decis...
View Answer

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B

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C

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False

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A wide range of responses can be anticip...
View Answer