Question 1

Indirect channels for consumer goods

Accepted Answer

A)  occur when one firm's marketing channels are used to sell another firm's products.
B)  include producers and end-users dealing directly with each other.
C)  include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)  are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  occurs when a retailer sells its product in a store and on the internet.F) A) and B)
G) A) and C)

Question 2

Which buyer requirement would be most important in choosing a channel design for a financial service for a consumer who is interested in setting up a retirement account?

Accepted Answer

A)  variety
B)  context
C)  information
D)  adaptation
E)  pre-and post-sale servicesF) B) and E)
G) A) and E)

Question 3

Logistics management refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of consumption to satisfy customer requirements.
B)  the integration and organization of information and logistic activities across firms in a supply chain for the purpose of creating and delivering goods and services that provides value to consumers.
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
D)  an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
E)  a highly organized system that facilitates minute to minute communication between all members of a supply chain that ensures the producer is aware of any changes in delivery or demand for a product or service.F) A) and E)
G) C) and E)

Question 4

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as _________.

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) D) and E)
G) None of the above

Question 5

There are three variations of contractual systems: retailer-sponsored cooperatives, franchise systems, and _________.

Accepted Answer

A)  service-oriented voluntary chains
B)  channel-dominated voluntary chains
C)  distributorship cooperatives
D)  wholesaler-sponsored voluntary chains
E)  inverted-channel franchisingF) A) and E)
G) A) and B)

Question 6

The most important requirement when buyers have limited knowledge or desire specific data about a product or service is referred to as _________.

Accepted Answer

A)  pre-or post-sale services
B)  seller adaptability
C)  information
D)  appropriate pricing
E)  ease of accessF) D) and E)
G) A) and E)

Question 7

A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions are referred to as a(n)

Accepted Answer

A)  indirect channels.
B)  skewed channels.
C)  multi-level channels.
D)  full-service channels.
E)  limited-service channels.F) A) and E)
G) B) and C)

Question 8

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when

Accepted Answer

A)  there are only a few large manufacturers but many small retailers.
B)  there are low-cost, low unit volume goods.
C)  there are many small manufacturers and many small retailers.
D)  there is too large an inventory to be carried by wholesalers.
E)  there are many manufacturers with a limited inventory competing for a small group of retailers.F) C) and E)
G) A) and B)

Question 9

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as _________.

Accepted Answer

A)  a strategic channel alliance
B)  multiple level selling
C)  parallel distribution
D)  dual distribution
E)  multi-layered distributionF) A) and C)
G) A) and B)

Question 10

Originally act ii was a privately owned company.In order to expand its business, it entered a licensing agreement to share its __________ with one of the largest food manufacturers in the industry.

Accepted Answer

A)  trade name
B)  technology
C)  channel connections
D)  secret recipe
E)  warehousesF) A) and C)
G) D) and E)

Question 11

Figure 13-7 
-Which of the channels shown for a particular furniture manufacturer in figure 13-7 above, represents the least profit to the manufacturer?

Accepted Answer

A)  furniture store chains
B)  independent furniture stores
C)  department store chains
D)  mass merchandisers
E)  none of the aboveF) None of the above
G) B) and D)

Question 12

Figure 13-8 
-has adopted a (n)  __________ supply chain strategy to better serve its customers.

Accepted Answer

A)  reactionary supply chain
B)  efficient supply chain
C)  responsive supply chain
D)  proficient supply chain
E)  economical supply chainF) B) and E)
G) B) and D)

Question 13

The output of a supply chain i

Accepted Answer

A)  service delivered to customers.
B)  units of products delivered.
C)  total generated revenue.
D)  total number of customers served.
E)  total realized profits.F) D) and E)
G) B) and E)

Question 14

Mail order selling, catalog sales, and telemarketing, are all examples of

Accepted Answer

A)  indirect channels.
B)  direct marketing channels.
C)  impersonal marketing channels.
D)  channel bypass marketing.
E)  direct channels.F) B) and C)
G) All of the above

Question 15

The word cost-effective as it relates to the definition of logistics management implies

Accepted Answer

A)  while it is important to drive down logistics costs, satisfying customer requirements must be a part of the equation.
B)  while it is important to drive down logistics costs, all channel members must benefit equally financially or the chain will not function effectively.
C)  speed of delivery must be measured against increased savings and ultimately, savings should carry more weight.
D)  the need for multiple carriers always results in lower profit margins and therefore should be avoided.
E)  the choice of intermediaries should be made on their ability to perform their tasks efficiently even if additional costs must be passed on to the consumer.F) A) and B)
G) A) and D)

Question 16

Cross-docking refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirement.
B)  the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C)  using large cargo containers that will be unloaded from trucks to barges and back to trucks for final transport and delivery.
D)  the practice of unloading products from suppliers, sorting products for individual stores, and quickly reloading products on trucks, which will deliver the products to specific stores.
E)  the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.F) A) and B)
G) A) and C)

Question 17

Figure 13-14 
-According to figure 13-15 above, there are three types of contractual vertical marketing systems (VMS).List and provide a brief description for each one.

Accepted Answer

There are three major types of contractu...

Question 18

The customer service concept implies firms should

Accepted Answer

A)  automate customer service.
B)  maximize customer service levels.
C)  minimize customer service levels.
D)  establish logistics costs and let customer service follow.
E)  provide an appropriate level of customer service while minimizing total logistics costs.F) C) and D)
G) All of the above

Question 19

Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

Accepted Answer

A)  reduce required inventory costs
B)  reduce required transportation costs
C)  reduce the sum of required inventory and transportation costs
D)  reduce the difference between required inventory and transportation costs
E)  set a level of transportation costs and reduce the required inventory costsF) A) and D)
G) A) and E)

Question 20

American Hospital Supply helps its customers (Hospitals)  manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is

Accepted Answer

A)  its economic influence.
B)  its expertise.
C)  its identification with a particular channel member.
D)  its legitimate rights through contracts.
E)  its governmental contracts.F) C) and D)
G) B) and C)

Exam 13: Managing Marketing Channels and Supply Chains

A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions are referred to as a(n)

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Figure 13-7 -Which of the channels shown for a particular furniture manufacturer in figure 13-7 above, represents the least profit to the manufacturer?

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Figure 13-14 -According to figure 13-15 above, there are three types of contractual vertical marketing systems (VMS).List and provide a brief description for each one.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Indirect channels for consumer goods

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An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as _________.

Correct AnswerverifiedShow Answer

Cross-docking refers to

Correct AnswerverifiedShow Answer

Mail order selling, catalog sales, and telemarketing, are all examples of

Correct AnswerverifiedShow Answer

Which of the following best describes the goal of a firm's combination of inventory and transportation costs?

Correct AnswerverifiedShow Answer

The word cost-effective as it relates to the definition of logistics management implies

Correct AnswerverifiedShow Answer

The output of a supply chain i

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Figure 13-8 -has adopted a (n) __________ supply chain strategy to better serve its customers.

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American Hospital Supply helps its customers (Hospitals) manage inventory and streamline order processing for hundreds of medical supplies.The source of American Hospital Supply's power is

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The customer service concept implies firms should

Correct AnswerverifiedShow Answer

Which buyer requirement would be most important in choosing a channel design for a financial service for a consumer who is interested in setting up a retirement account?

Correct AnswerverifiedShow Answer

Originally act ii was a privately owned company.In order to expand its business, it entered a licensing agreement to share its __________ with one of the largest food manufacturers in the industry.

Correct AnswerverifiedShow Answer

The most important requirement when buyers have limited knowledge or desire specific data about a product or service is referred to as _________.

Correct AnswerverifiedShow Answer

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as _________.

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There are three variations of contractual systems: retailer-sponsored cooperatives, franchise systems, and _________.

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