Question 1

The U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Figure 3-A above shows these statistical areas for the Dallas-Fort Worth metroplex.The largest of these geographical areas is called a

Accepted Answer

A)  megapolitan statistical area.
B)  micropolitan statistical area.
C)  metropolitan statistical area.
D)  zip code.
E)  combined statistical area.F) A) and B)
G) C) and D)

Question 2

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.In March 2011,Apple filed a lawsuit against Amazon for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A)  Apple risks losing its status as a generic smartphone and tablet device manufacturer.
B)  In order to maintain the use of its widely recognizable trademark,Apple must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
D)  The government will file charges for trademark infringement only if Apple,the owner of the trademark,has documented proof of wrongdoing by Amazon.
E)  By protecting its trademark,Apple is protecting the entire smartphone and tablet device industries from indirect competition.F) None of the above
G) All of the above

Question 3

Which of the following trends identified in an environmental scan is a competitive trend?

Accepted Answer

A)  Robots are becoming viable technologies for housework,surgery,and many forms of labor.
B)  Microbusiness impact will increase through peer-to-peer websites.
C)  During the recession the consumer saving rate rose to 8.3%;the rate has since declined to 3.7%,indicating more spending.
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims.
E)  Online concept testing is becoming important ways for consumers to participate in brand and product development.F) A) and B)
G) B) and E)

Question 4

Predicting the future in terms of environmental scanning requires assumptions about

Accepted Answer

A)  the total potential investment required to achieve the company's goals.
B)  the total potential revenues that could be generated as a result of additional investment now.
C)  the number of years the trends will continue and the factors that cause these trends to change.
D)  the skills the marketing department has to be able uncover trends in the marketplace.
E)  the effectiveness of the tools employed,such as scenario casting.F) A) and C)
G) B) and C)

Question 5

The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shake because it was apparently violating provisions of the

Accepted Answer

A)  Consumer Product Safety Act.
B)  Consumer Bill of Rights.
C)  Lanham Act.
D)  Sherman Antitrust Act.
E)  CAN-SPAM Act.F) A) and E)
G) All of the above

Question 6

A paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

Accepted Answer

A)  exclusive dealing
B)  a requirement contract
C)  an exclusive territorial distributorship
D)  a selective promotion contract
E)  a tying arrangementF) B) and C)
G) A) and D)

Question 7

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Accepted Answer

A patent gives inventors of new and nove...

Question 8

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  industry accountability.
D)  voluntary compliance.
E)  government-imposed ethical policing.F) A) and B)
G) A) and C)

Question 9

The __________ provides for registration of a company's trademark,such as the 3M Post-it® Flag+ Highlighter Trademark above.[NOTE: A registered trademark ® is shown in the Post-it Brand logo.]

Accepted Answer

A)  Patent Act
B)  Clayton Act
C)  Sherman Antitrust Act
D)  Lanham Act
E)  Miller-Tydings ActF) A) and D)
G) A) and E)

Question 10

Which of the following trends identified in an environmental scan is a social trend?

Accepted Answer

A)  Robots are becoming viable technologies for housework,surgery,and many forms of labor.
B)  Microbusiness impact will increase through peer-to-peer websites.
C)  During the recession,the consumer saving rate rose to 8.3%;the rate has since declined to 3.7%,indicating more spending.
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims.
E)  Consumers are increasingly switching media as they search for short,engaging messages.F) A) and B)
G) C) and D)

Question 11

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Accepted Answer

A)  a decrease in gross income.
B)  an increase in taxes.
C)  a decrease in disposable income.
D)  a decrease in savings.
E)  an increase in inflation.F) All of the above
G) A) and C)

Question 12

The economy refers to

Accepted Answer

A)  the independent financial factors that are not affected by changes in government spending.
B)  the purchase of the highest quality product for the lowest possible price.
C)  the production,distribution,and consumption of products,services,and ideas by households.
D)  the income,expenditures,and resources that affect the cost of running a business and household.
E)  the forces within a manufacturer's control that affect the demand and supply its offerings.F) A) and B)
G) A) and C)

Question 13

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

Accepted Answer

A)  pricing-related legislation.
B)  consumer-oriented federal laws.
C)  fair trade legislation.
D)  distribution-related legislation.
E)  requirement contracts.F) B) and C)
G) B) and D)

Question 14

The agent for John Grisham's latest novel has sold its rights to: a British publisher for sales in the United Kingdom and Ireland;a U.S.publisher for the United States and Canada;and an Australian publisher for Australia and New Zealand.This is an example of

Accepted Answer

A)  exclusive dealing
B)  an exclusive territorial distributorship
C)  a tying arrangement
D)  a geographic compact
E)  monopolistic competitionF) C) and E)
G) A) and D)

Question 15

When compared to baby boomers,members of Generation X are MORE LIKELY to invest their money in __________.

Accepted Answer

A)  entertainment
B)  non-durables
C)  discretionary spending
D)  diamonds
E)  housingF) B) and D)
G) B) and C)

Question 16

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Accepted Answer

A)  increases;increase
B)  increases;decrease
C)  decreases;increase
D)  decreases;decrease
E)  does not change;increaseF) B) and E)
G) A) and B)

Question 17

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n) __________.

Accepted Answer

A)  tying arrangement
B)  requirement contracting
C)  exclusive dealing
D)  territorial dealership contracting
E)  selective distributionF) B) and C)
G) All of the above

Question 18

Gross income refers to

Accepted Answer

A)  the money that remains after paying for taxes and necessities.
B)  the money deducted from a person's paycheck to pay for federal,state,and local taxes.
C)  the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation.
D)  the total amount of money made by a single individual during his or her lifetime.
E)  the total amount of money made in one year by a person,household,or family unit.F) A) and B)
G) A) and C)

Question 19

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

Accepted Answer

Between 2010 and 2030,the Hispanic popul...

Question 20

Generally,the U.S.population is becoming

Accepted Answer

A)  smaller,younger,and more diverse.
B)  smaller,older,and more diverse.
C)  larger,younger,and less diverse.
D)  larger,younger,and more diverse.
E)  larger,older,and more diverse.F) None of the above
G) B) and E)

Exam 3: Scanning the Marketing Environment

Correct Answer
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What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct Answer
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A patent gives inventors of new and nove...
View Answer

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

Correct Answer
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An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
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Which of the following trends identified in an environmental scan is a social trend?

Correct Answer
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The __________ provides for registration of a company's trademark,such as the 3M Post-it^® Flag+ Highlighter Trademark above.[NOTE: A registered trademark ^® is shown in the Post-it Brand logo.]

Correct Answer
verified

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct Answer
verified

Correct Answer
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Generally,the U.S.population is becoming

Correct Answer
verified

In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
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Gross income refers to

Correct Answer
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A paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

Correct Answer
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Which of the following trends identified in an environmental scan is a competitive trend?

Correct Answer
verified

The economy refers to

Correct Answer
verified

Correct Answer
verified

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n) __________.

Correct Answer
verified

Predicting the future in terms of environmental scanning requires assumptions about

Correct Answer
verified

When compared to baby boomers,members of Generation X are MORE LIKELY to invest their money in __________.

Correct Answer
verified

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

Correct Answer
verified
Between 2010 and 2030,the Hispanic popul...
View Answer

The agent for John Grisham's latest novel has sold its rights to: a British publisher for sales in the United Kingdom and Ireland;a U.S.publisher for the United States and Canada;and an Australian publisher for Australia and New Zealand.This is an example of

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Correct AnswerverifiedShow Answer

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct AnswerverifiedA patent gives inventors of new and nove...View AnswerShow Answer

The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a social trend?

Correct AnswerverifiedShow Answer

The __________ provides for registration of a company's trademark,such as the 3M Post-it® Flag+ Highlighter Trademark above.[NOTE: A registered trademark ® is shown in the Post-it Brand logo.]

Correct AnswerverifiedShow Answer

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generally,the U.S.population is becoming

Correct AnswerverifiedShow Answer

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Correct AnswerverifiedShow Answer

Gross income refers to

Correct AnswerverifiedShow Answer

A paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories.This is an example of __________.

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a competitive trend?

Correct AnswerverifiedShow Answer

The economy refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

An arrangement a manufacturer makes with a reseller to handle only its products and not those of competitors is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Predicting the future in terms of environmental scanning requires assumptions about

Correct AnswerverifiedShow Answer

When compared to baby boomers,members of Generation X are MORE LIKELY to invest their money in __________.

Correct AnswerverifiedShow Answer

Explain how the racial and ethnic composition of the U.S.is expected to change between 2010 and 2030.

Correct AnswerverifiedBetween 2010 and 2030,the Hispanic popul...View AnswerShow Answer

The agent for John Grisham's latest novel has sold its rights to: a British publisher for sales in the United Kingdom and Ireland;a U.S.publisher for the United States and Canada;and an Australian publisher for Australia and New Zealand.This is an example of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The __________ provides for registration of a company's trademark,such as the 3M Post-it^® Flag+ Highlighter Trademark above.[NOTE: A registered trademark ^® is shown in the Post-it Brand logo.]

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Between 2010 and 2030,the Hispanic popul...
View Answer

Correct Answer
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